Friday, May 24, 2013
2013 Revenue Summit

The 2013 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the fourth straight year on this program. They are delighted to add the California Newspaper Press Association to the partnership.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

April 24 - 27, 2013
Sheraton Universal Hotel
Universal City, CA

Registration Information

Coming Soon!

Downloads

Coming Soon!

Hotel Information

Sheraton Universal Hotel
Universal City, CA

Sponsorship Opportunities

Coming Soon!

Previous Conference Information

2012 Conference Presentations
2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Press Releases

British Media Houses - Content is Key in 360 Selling Success

Live from the WAN-IFRA Study Tour

By Nancy Lane, President, Local Media Association

WAN-IFRAl photo
Study tour participants representing 9 countries and 4 continents visited with 15 different companies in Europe over 5 days to learn best practices in 360 advertising sales strategies.

Separation between advertising and editorial is extremely important in the U.K. but the two departments have found a way to work together when it comes to 360 selling strategies. Consider these two case studies:

From The Telegraph:

  • Telegraph Create was developed to produce multi-media, non-standard campaigns for advertisers. Two-three years later, the team consists of 50 FTE's and is the fastest growing segment of their business (growing at 20-30% per year).
  • Telegraph Create is "where brands, content and consumers meet"
  • Team of 50 includes 20 on the editorial side (working in the editorial department), 14 sales reps and 12 project managers.
  • The editorial team members handle video and photography in addition to writing.
  • Recent clients include: Jeep, Nivea, Nintendo, Sainsbury's (grocery), HSBC, St Kitt's & more
  • In all of these campaigns, The Telegraph controls the writing of content so as not to compromise their integrity. It is never supplied by the advertiser. The full report will showcase examples.

From A&N Media - parent company of The Daily Mail & Metro

  • "The demands from advertisers are shifting to content-type opportunities and not just buying ad space" - CEO of A&N Media
  • Example was a travel campaign for Melbourne, Australia that included a microsite, contest, video and a print supplement that ran in the paper ( editorial department produced the content for all of these).
  • They see this type of work as very important to their future. The involvement from the editorial department allows them to stay in control and maintain integrity.
  • Note that we also saw this trend unfolding in other European countries especially France.


Comments (1)

# defeaterman
June 19, 2012 @ 4:20 AM
my best friend's sister-in-law makes $89/hour on the computer. She has been fired for five months but last month her pay was $14088 just working on the computer for a few hours. Read more on this site MorePay3

Post Comment

Only registered users may post comments.
Local Media Association/The Blinder Group/Florida Press Association Revenue Leadership Summit

The 2012 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the third straight year on this program. They are delighted to add the Florida Press Association, one of the strongest state associations in the country, to the partnership.

 

Click here for the official Summit website.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

May 9-11, 2012
Doubletree Tampa Airport – Westshore
Tampa, Florida

Register Now Icon

Registration Information

Local Media Association / The Blinder Group Clients / Florida Press Association Members:

  • Cost of the full three-day program is $395 (early bird rate*) and $495 regular rate.
  • Cost for the Friday only Bonus Session is $129.

Non-Members of any of the three companies:

  • Cost of the full three-day program is $495 (early bird rate*) and $595 regular rate.
  • Cost for the Friday only Bonus Session is $199.

*Earlybird deadline – Monday, April 16, 2012

If you are interested in the rate to attend one-day only (Wednesday or Thursday), please contact us at (888) 486-2466.

Downloads

Agenda
Registration form
Online Registration

Hotel Information

Doubletree Tampa Airport – Westshore
4500 W. Cypress Street
Tampa, FL 33607

Reservation Number: (813) 879-4800
Online Reservations: Click here
Hotel Website: Click here (Use conference code LMA when making reservations from this site)

When making your reservations, please reference the Local Media Association Revenue Summit. All conference attendees are encouraged to reserve their hotel rooms as early as possible.

Sponsorship Opportunities

Local Media Revenue Summit sponsorship opportunities are available. For information contact Al Cupo at al.cupo@localmedia.org or 215-256-6801.

Exhibit/Sponsor Brochure
Exhibit/Sponsor Registration Form
Exhibit/Sponsor ONLINE Registration Form

Previous Conference Information

2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Recent Blogs
Click on the title link to open the article, then click on Jump to Full Article or scroll down the page.

     Phone: (888) 486-2466

Privacy Statement  |  Terms Of Use
Copyright 2012 Local Media Association