SNA - Interactive Media Alliance

Interactive Media Alliance

Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing members with timely information concerning all aspects of online publishing including content development, technical updates and advertising opportunities. The Interactive Media Alliance consists of publishers, editors, IT directors, new media developers and advertising personnel.

The Interactive Media Alliance supports community online publishing efforts in several ways...

Facilitates communication between IMA members and industry professionals through interactive conference calls featuring experts in every area of new media
Webinars to keep members up-to-date on the latest technology & opportunities
Best practice identification and case study presentations
A directory of all alliance members complete with titles and contact information

The Interactive Media Alliance enables all newspapers, both large and small, to take an active role in shaping the ever-changing world of online publishing. By participating in this alliance you will have the opportunity to interact with like-minded individuals from across North America leading to a more comprehensive approach to locally generated content, technology and advertising sales.

Upcoming Conference Calls

All calls will be at 3:00pm Eastern unless otherwise noted.

Not a member of IMA? Click here to register for an upcoming IMA call/webinar.

2008-08-14 — Top Competitors and why they thrive
What newspaper competitors are doing right and how papers can take this knowledge to the bank.

2008-09-18 — Taking the Lead
Using CRM and lead-generation products and tools to organize, oversee and document your sales and prospecting.

2008-10-16 — Content with Content
Today’s newspaper content tools and rules.

2008-11-13 — Instant Gratification
Facilitating newspaper/consumer contact. Processes and products that let you stay in touch.

2008-12-18 — Great Ideas session
Where YOU get to be the star.

Previous Conference Calls

2008-07-17 — I’m Hot for your Pod
Download MP3 in IMA Forum

2008-06-12 — What We Learned in Vegas
Download MP3 in IMA Forum

2008-04-10 — Using Video to Grow Online Revenue
Download MP3 in IMA Forum

2008-03-20 — Community-generated content
Download MP3 in IMA Forum

2008-02-14 — Help is Out There
Call notes (PDF)

2008-01-10 — The Five Things You Can Do NOW to Improve Your Web Site
Call notes (PDF)

2007-12-20 — Making the Best Content Choices for Your Web Site
Call notes (PDF)

2007-10-31 — Tackling Technology
Call notes (PDF)

2007-09-27 — Great Ideas
Call notes (PDF)

2007-08-16 — Building Online Communities and Your Bottom Line
Call notes (PDF)

Membership Information

Annual membership in the SNA Interactive Media Alliance is $129 per person for Classified Avenue participating members and $229 per person for non-Classified Avenue participating members. Contact SNA HQ if you are unsure about your publication's participation in Classified Avenue.