SNA - Interactive Media Alliance

Interactive Media Alliance

Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing members with timely information concerning all aspects of online publishing including content development, technical updates and advertising opportunities. The Interactive Media Alliance consists of publishers, editors, IT directors, new media developers and advertising personnel.

The Interactive Media Alliance supports community online publishing efforts in several ways...

Facilitates communication between IMA members and industry professionals through interactive conference calls featuring experts in every area of new media
Webinars to keep members up-to-date on the latest technology & opportunities
Best practice identification and case study presentations
A directory of all alliance members complete with titles and contact information

The Interactive Media Alliance enables all newspapers, both large and small, to take an active role in shaping the ever-changing world of online publishing. By participating in this alliance you will have the opportunity to interact with like-minded individuals from across North America leading to a more comprehensive approach to locally generated content, technology and advertising sales.

Upcoming Conference Calls

All calls will be at 2:00pm Eastern unless otherwise noted. Not a member of IMA? Click here to register for this upcoming IMA call/webinar.

2009-03-19 — Niche Web Sites
We will study several success stories with an emphasis on revenue and profit as well as implementation.

2009-04-23 — New Dollars and New Advertisers
Sales and motivation tools and tactics for expansion beyond the same old customers.

2009-06-18 — Understanding Your Web Audience
Using free and low-cost Web Analytics tools to tell you who’s visiting, where they’re going, and how to use this data to monetize your market.

2009-07-16 (3:00pm ET) — Grassroots Marketing Efforts to Grow Your Web Audience
Online marketing tactics for driving more traffic to your Web site.

2009-08-20 — Multimedia Sales Reps
Where do you find them? How do you train them? How do you reward them?

2009-09-10 (3:00pm ET) — Monetizing Your Site
A look at successful monetizing options that include banners, CPM, keyword targeting, sponsorship and more.

2009-10-15 — Mobile Opportunities
Using mobile to deliver the money, through ad delivery, texting, alerts, and more. We will study several successful models.

2009-11-19 — Benchmarking Community Newspaper Web Revenues Report
Borrell Associates reports on how much newspapers make from the Web relative to circulation and market size, how they’re selling the web, the best performers, and how they do it.

2009-12-17 — Best Multimedia Practices
The year’s shining community newspaper stars and how they succeeded.

Previous Conference Calls

2009-02-12 — Video; What’s Working; What’s New
Download Webinar in IMA Forum

2009-01-15 — Cheap and Easy Web Strategies
Download Webinar in IMA Forum

2008-12-18 — Great Ideas session
Download Webinar in IMA Forum

2008-11-13 — Mike Blinder Sales Training (Part 3): Selling Online Video
Download Webinar in IMA Forum

2008-10-23 — Mike Blinder Sales Training (Part 2): Making the Most Money from Your Online Banners
Download Webinar in IMA Forum

2008-09-12 — Mike Blinder Sales Training (Part 1): Positioning Your Local Sales Effort to Maximize Online Revenue
Download Webinar in IMA Forum

2008-08-14 — Top Competitors and why they thrive
Download MP3 in IMA Forum

2008-07-17 — I’m Hot for your Pod
Download MP3 in IMA Forum

2008-06-12 — What We Learned in Vegas
Download MP3 in IMA Forum

2008-04-10 — Using Video to Grow Online Revenue
Download MP3 in IMA Forum

2008-03-20 — Community-generated content
Download MP3 in IMA Forum

2008-02-14 — Help is Out There
Call notes (PDF)

2008-01-10 — The Five Things You Can Do NOW to Improve Your Web Site
Call notes (PDF)

2007-12-20 — Making the Best Content Choices for Your Web Site
Call notes (PDF)

2007-10-31 — Tackling Technology
Call notes (PDF)

2007-09-27 — Great Ideas
Call notes (PDF)

2007-08-16 — Building Online Communities and Your Bottom Line
Call notes (PDF)

Membership Information

Annual membership in the SNA Interactive Media Alliance is $129 per person for Classified Avenue participating members and $229 per person for non-Classified Avenue participating members. Contact SNA HQ if you are unsure about your publication's participation in Classified Avenue.