Sunday, April 20, 2014
Classified Avenue Disclaimer

Recommended Standard Disclaimer

Attn: SNA Members Participating in Classified Avenue

You may already publish a disclaimer in your classified sections that cautions your readers about ads that appear to be "too good to be true." This disclaimer probably also is intended to protect your newspapers from being liable for any negative consequences as a result of your readers ordering products and services from some of these advertisers. If not, you may want to consider publishing a disclaimer. Here is recommended text for this disclaimer that we have borrowed from another SNA member:

Reader Notice: As a service to you — our valued readers — we offer the following information. This newspaper will never knowingly accept any advertisement that is illegal or considered fraudulent. If you have questions or doubts about any ads on these pages, we advise that before responding or sending money ahead of time, you check with the local Attorney General's Consumer Fraud Line and/or the Better Business Bureau. They may have records or documented complaints that will serve to caution you about doing business with these advertisers. Also be advised that some phone numbers published in these ads may require an extra charge. In all cases of questionable value, such as promises or guaranteed income from work-at-home programs, money to loan, etc., if it sounds too good to be true — it may in fact be exactly that. Again, contact the local and/or national agency that may be able to provide you with some background on these companies. This newspaper cannot be held responsible for any negative consequences that occur as a result of you doing business with these advertisers. Thank you.

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